In an earlier post, I wrote about a fake census from Judicial Watch, and I added a note about a second mailing where JW told me to return their mail if I wasn’t interested. Any mass mailing will be ignored by most people, but this one must have been a flop of colossal dimensions, one so monumental it left them grasping for explanations. This week I got two pieces of US mail from them on the same day. One of them (I tossed the other after a quick glance) said on the envelope: “As a commonsense conservative, you have an enormous stake in draining the Washington swamp and dismantling the Deep State. Yet you weren’t one of the tens of thousands who’ve answered my letters about our success exposing deep State corruption at the FBI, Justice and State Departments. I’m the president of Judicial Watch, and I think I know why…”
That amused me enough that I opened the envelope to see what explanation they’d offer. I didn’t expect they’d admit that trying to look like an official Census mailing was a bad idea. I didn’t expect they’d recognize that intelligent people won’t buy their attempt to stir up hatred of immigrants. I didn’t suppose they’d figured out that telling people to send back their unwanted junk mail would get anything but a laugh.
No, here’s their explanation: “If I’m right, it means you want proof that Judicial Watch truly does make a difference, and that we truly need your support to continue to produce important results.”
If withholding my support means they’re less effective in supporting Trump, that’s a reason for me to keep withholding it.
Doing a mailing to target the people who have ignored their previous mailings smacks of desperation.