Techniques

Four use cases for the passive voice 2

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Are you plagued by passive voice phobia? Have you been told that the passive voice must never be used? As an antidote, here are some cases where the passive voice is the best choice. Remember them and don’t let yourself be intimidated!

There is no known or definite actor

If it isn’t clear who or what performed the action, you can use a subject such as “something,” “people,” or (as in this sentence) the impersonal “you.” If you’re legally minded, you can say “person or persons unknown.” But leaving the actor out altogether is sometimes the strongest choice. If you work at a help desk and customers have been giving you a rough time, you can yell (preferably while off the phone), “I’ve been abused and insulted enough!” It’s not any particular person you’re blowing up about, but the accumulated abuse.
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Powerful verbs: Beyond the passive voice

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“Carthago delenda est!” Do you think the passive voice is weak? That passive-voice construction (“Carthage must be destroyed!”) brought down a powerful nation.

Most writers at least vaguely recognize that the passive voice is often a bad thing. Fewer of them know why, or even what it is. People trying to sound smart use the term “passive voice” for many things that aren’t. It’s just one of several ways that verbs are often weaker than they could be. Let’s take a look at them and learn the differences.
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“Link juice” and other content marketing superstitions 1

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Small minds are attracted to zero-sum thinking. They believe that anything that benefits someone else must hurt them. That’s where the myth that sites should never expend “link juice” comes from. The idea is that if you have any links in your articles, the site you link to will gain in search rank and you’ll lose correspondingly.

How much influence do these people think they have over search ranks? Unless they’re operating a leading site in the field, their effect is negligible. Besides, presumably they aren’t linking to their competitors, so giving another site a slight boost doesn’t do them any injury.
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Maximizing the value of each word

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When I’m polishing text that I’ve written, I find myself thinking about the value each word contributes. Can I replace a long phrase with a short one with equal value? Can I use a high-value word in place of one that has relatively little?

By “value” I mean the precision and impact which each word contributes to the statement. A precise word has more value than one with a broad meaning. A straightforward word or phrase has more value than a cliché. A sentence with a high value per word has more impact than one that’s full of low-value words.
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The right word 4

This entry was posted in Techniques Writing and tagged usage vocabulary on by

Of all the crimes against good writing, the worst is using the wrong word. A grammatical error looks sloppy, but as long as it doesn’t change the meaning of the sentence, people will get what you mean. Use the wrong word, though, and you fail to convey what you’re trying to say. That amounts to failing as a writer.

Usage errors fall into several categories. This isn’t an exhaustive list, but it includes the types of errors that annoy me the most.
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