They’ve got little lists, and little research
You’ve seen those articles, maybe while trying to look something up. Lists of obscure and remarkable facts. “The strangest vehicles ever made.” “Ten ridiculous laws that are still on the books.” “Eight things you didn’t know about broccoli.” These “listicles,” as the little lists are often called, can be entertaining, but as a rule they’re unreliable information sources. Most are written by freelancers without in-depth knowledge. They repeat popular myths and lack citations. They’re the modern-day descendants of Ripley’s Believe It or Not.
This type of article is easy to skim, and readers who see one with a remarkable claim are apt to share it. This makes it good material for filling out blogs that exist to attract attention to a website. I’ve written some myself and made a strong commitment to getting the facts right. Other writers are more concerned with finishing the piece fast so they can collect their fee and move on to the next assignment. Unless a piece is by an author with relevant expertise or at least on a site that avoids fluff, you shouldn’t treat it as a reliable source.
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