No convention is complete without a website. It lets people know about the event and keeps its members and supporters up to date. There’s room for variety in how it looks, but some items are essential. We’ve gone so long without in-person conventions that a reminder of how to create a website for one is useful right now.

I’ve had a lot of experience in the running of science fiction and filk music conventions, and I’ve set up or provided technical support for a number of sites. Here’s a quick guide to the points that a convention website needs to cover.

General points

Use a secure HTTPS site. It gives visitors more confidence, improves your visibility in search engine results, and protects the personal information that participants give you. Upgrading to HTTPS costs little or nothing.

Graphics can include the convention logo and pictures of the guests and the hosting facility. They aren’t required, but they make the page more attractive. Don’t overdo them.

The homepage

Visitors come to the homepage first. Some of the convention pages I’ve seen are awful, leaving out essential information. Make sure to include everything visitors need to find out when they learn about your event.
(more…)