Google has accomplished something impressive. It has thousands or millions of people who regularly tell others to use its search engine. They don’t do it because they think it’s better than the alternatives. They don’t do it because they’re paid to. They do it because being an unpaid publicist for Google is a social norm. Want to show you’re smart when someone asks a question? Tell them to “Google” for it. No intelligence required.
Google is far from the only search engine around. Among the alternatives:
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