Yearly Archives: 2018


Powerful verbs: Beyond the passive voice

“Carthago delenda est!” Do you think the passive voice is weak? That passive-voice construction (“Carthage must be destroyed!”) brought down a powerful nation.

Most writers at least vaguely recognize that the passive voice is often a bad thing. Fewer of them know why, or even what it is. People trying to sound smart use the term “passive voice” for many things that aren’t. It’s just one of several ways that verbs are often weaker than they could be. Let’s take a look at them and learn the differences.
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Stop being an unpaid publicist for Google!

Google has accomplished something impressive. It has thousands or millions of people who regularly tell others to use its search engine. They don’t do it because they think it’s better than the alternatives. They don’t do it because they’re paid to. They do it because being an unpaid publicist for Google is a social norm. Want to show you’re smart when someone asks a question? Tell them to “Google” for it. No intelligence required.
Google is far from the only search engine around. Among the alternatives:
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Note on ContentGather

If you write for ContentGather, you should be aware that you won’t get email notifications when a regular marketplace article of yours sells. You have to check the site periodically to find out if you’re owed money. There isn’t any preference setting which lets you get notified about a sale of a regular article. You can, however, get notifications about the sale of custom jobs.

This seems like a way to hang on to writers’ money longer.


Writers’ echo chambers 1

Did you know that a laptop is stolen every 53 seconds? It must be true, it’s all over the Internet! The oldest mention I can find of that factoid dates from 2009. At the time, the supposed source was the FBI, without any citation. Lately it’s usually Gartner, still with no citation.

Phantom statistics

Recently a customer asked me to include that “statistic” in an article. Fortunately, it wasn’t a requirement, just a suggestion. The customer also wanted all links to be no more than a year old, so citing a nine-year-old figure didn’t really seem like what they wanted. Even if the figure was once accurate, the theft rate is sure to have changed over the years.
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Holiday e-book shopping: Files that Last and Yesterday’s Songs Transformed

Here are a couple of discounts for your holiday shopping.

Files that Last: Digital Preservation for Everygeek is available at 60% off with the coupon code WZ63B. It’s aimed at any computer-literate readers who want to keep their data usable for many years.

You can get Yesterday’s Songs Transformed: A Historical Tour of Song Rewriting at 30% off with the coupon code LS92Y.

Files that Last cover

Yesterday's Songs Transformed cover

Please share this information with your friends. My book sales help to support this blog. The coupons expire December 26, 2018.

Update: I should have mentioned how you can give Smashwords books as gifts. Recipients do have to register with Smashwords to accept the gift, and there’s not much I can do about that. But if you want to buy a copy (very important!) and give the recipient the PDF, I won’t object to that. Just don’t share a single purchase, please. We writers gotta eat.


Overcharged: Why Americans Pay Too Much for Health Care 1

Charles Silver and David A. Hyman, Overcharged: Why Americans Pay Too Much for Health Care, Cato Institute, 2018.

Book cover for Overcharged It would be hard to believe all the outrages described in Overcharged if public information and personal experience didn’t back them up so much. We all know that medical costs are skyrocketing. This book goes into many of the details and provides a comprehensive explanation.

A number of my experiences make more sense in the light of what I’ve read there. One time a full surgical team, including an anesthesiologist, showed up for a procedure to remove a routine sebaceous cyst from my scalp. I had already said I didn’t want general anesthesia, and I continued to refuse it. I’m sure he got paid anyway. Fortunately, I had very good insurance at the time.

Another time I underwent a biopsy for prostate cancer because of elevated PSA. It turned out negative. I had recently had a bladder infection, which is a common cause of high PSA, but the doctor didn’t care that it was most likely a false positive. I won’t go into how disgusting the prep, the procedure, and the aftereffects are. Once I sued a doctor for overcharging, only to learn that in New Hampshire, you can’t sue a doctor in small claims court without an expert witness. (At least that was what he told the judge, and she didn’t contradict him.) In terms of practical economics, that means you can’t sue a doctor in small claims court. We all know that the very idea of getting a price or even an estimate in advance for a medical procedure is a joke, even though it’s expected for any other big-ticket expenditure.
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US Copyright Office attacks small publisher

There’s an old federal law that affects publishers. It requires every book publisher to submit two copies of each work published to the Copyright Office, without getting any payment. It originated long before automatic copyright and print-on-demand existed. Originally that served the purpose of securing copyright, and it only affected large-volume publishers. The burden on such publishers was low.

Today the law still exists, but it’s rarely enforced. With automatic copyright, it no longer serves its original purpose. Collecting free books from every print-on-demand operation and every fan publisher would ruin them. But when someone in the government wants to target a business, antiquated laws are useful. The Copyright Office is trying to ruin small PoD publisher Valancourt Books by enforcing this law.
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Lying for money

A piece called “Confessions of a Fake News Writer,” by someone using the name Winston Wordsworth, recently came to my attention. You can look it up if you want; I’m not giving this scumbag any “link juice.” He says in the article that he currently accepts money to write lies, so there’s no strong reason to accept anything he says as true. But by Russell’s Paradox, if he’s lying, he’s telling us the truth when he says he lies. And there must be people like this. They deserve to be spat upon.

Winston says he’s “prostituting myself out.” That’s an insult to prostitutes, who mostly deliver honest value for money.
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“Link juice” and other content marketing superstitions 1

Small minds are attracted to zero-sum thinking. They believe that anything that benefits someone else must hurt them. That’s where the myth that sites should never expend “link juice” comes from. The idea is that if you have any links in your articles, the site you link to will gain in search rank and you’ll lose correspondingly.

How much influence do these people think they have over search ranks? Unless they’re operating a leading site in the field, their effect is negligible. Besides, presumably they aren’t linking to their competitors, so giving another site a slight boost doesn’t do them any injury.
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