Since I’m promoting self-published work, I should work on my visibility on Twitter. That’s what everyone says. Don’t look for expert advice here, since I haven’t topped 500 followers. However, I’ve been making an extra effort lately, and I can offer some notes on how it’s worked.

Not that I like Twitter very much. It’s manipulative, giving publicity boosts to some tweets and accounts while leaving others in the shadows. Whether “shadowbanning” is real may be a matter of how you define it; certainly some users find themselves consigned to low visibility. Twitter is a game where the dealer hides the cards and doesn’t tell you the rules.

But if you play, you can improve your visibility. The first step is to link to your profile a lot. Probably I need to do more of that.
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