A while back, I got a solicitation from a Dan Marzullo saying, “I run a small copywriting firm and I’m looking for another writer to add to the team.” I didn’t respond, since it felt like mass marketing. Since then I’ve learned that he’s contacted other writers I know and may not have represented his conflicts of interest accurately. I recommend not dealing with him. Inadvertently violating your existing agreements can really mess up your business.
clients
The content reviewer, as seen by the writer
Note to companies that purchase content: This is a satire, not a model to follow! 😊
These are from the experience of other writers as they’ve described them on forums, just a bit exaggerated in some cases. I can only speculate on what the reviewer was actually thinking, but the writer can easily imagine a professional sadist at the other end of the transaction.
If you want to cultivate a team of writers who will give you a steady stream of material, please don’t follow these examples. Most reviewers try their best, but hastily-written comments can leave writers bewildered and discourage them from fixing easily-corrected problems.
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Tips for creating topic descriptions
Do you create topic descriptions for writers to make proposals or submissions on? There’s an art to creating a useful description. Some common omissions regularly evoke complaints from writers. A description that doesn’t work well will result in submissions you can’t use or none at all. When you have to reject them, that sours writers who might have provided you with good material. Here are some tips, based on my experience:
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Writers: Are you an employee or a contractor?
Occasionally I hear from freelance writers who mistakenly think they’re employees. Some even list clients as employers on LinkedIn. I don’t think I’ve ever run into the reverse. In the United States, there’s a clear distinction between the two, and it’s important to know which you are.
If you’re an employee, you filled out a W-2 form for the IRS, and your employer deducts taxes from your paycheck. If you’re a contractor, you’re self-employed. You get a 1099 reporting your income, and normally the IRS collects the tax through estimated tax payments or with the 1040 in April. You get the privilege of paying double Social Security tax. On the positive side, you can deduct business expenses, perhaps even a home office.
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