Blogrolls used to be a standard feature of many, if not most, blogs. A blogroll is a simple thing: a list in a sidebar or footer of links to like-minded or interesting blogs. They’re a way for related blogs to be mutually supporting. I’ve added one to the sidebar of this site, and it will grow in the future.

Blogrolls were popular until Google modified its ranking algorithm to downgrade their links. Maybe they had a good reason; it’s easy to set up a bunch of dummy blogs linking to each other to boost their search rank. But even if they don’t improve a blog’s Google rank, the links are worth posting as an alternative to the search engines. Readers will find interesting blogs and add their RSS or Atom feeds to a feed reader, letting them keep up with information on their favorite topics or from their favorite people. They will in turn have links to other interesting blogs. It isn’t mandatory to reciprocate when others add you to their blogrolls, but it’s considered courteous. (Hint to anyone I’ve listed.)
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