Software is getting steadily better at passing the Turing test. This doesn’t mean computers are people and should have their civil rights recognized, but it raises some problems. Students use computer-generated output to generate essays and answer exam questions. A bot called ChatGPT has gotten a lot of attention for its ability to generate coherent answers to questions.

The issue of using AI to generate what’s euphemistically called “content writing” — low-quality filler for business pages and blogs — hasn’t gotten as much attention. The people who work in that field need to worry, though. If a customer wants some generic text to give the impression of having something useful to say, can a machine do it well enough? Computer-generated output is cheaper than paying content mill rates. It will probably have fewer errors in spelling and grammar.
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