Originally I wrote this piece, in a slightly different form, for a non-public journal. If you’re a writer who’s looking to add Mastodon to your communication and publicity resources, you might find it useful.

Mastodon is a federated system for making brief, usually public posts. Unlike Facebook, Twitter, and TikTok, the system doesn’t belong to any one owner. Anyone can set up a server (also called an instance), and it’s fairly easy and cheap if you have a little tech knowledge. It’s like FidoNet from the days of BBSes, before the Internet was open to the public, or like Usenet.

Mastodon is built on open-source software and is part of a larger system called the Fediverse. There’s a video sharing system of sorts, but it hasn’t really caught on. Hosting video is much more daunting than hosting messages and images.
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