If you’ve ever tried to research a difficult topic on Google, DuckDuckGo, Bing, or any of the other major search engines, you know what a battle it is. You don’t just get irrelevant results, you get the feeling the search engine is working against you. Instead of matching your keywords, it returns matches for vaguely similar spellings. Instead of matching all your search terms, it gives you popular pages that match just one. You may start to think the search engines are conspiring against you, and in a sense you’re right.

Why the search engines fight you

Here’s the secret: Search engines think you’re stupid. They think you can’t construct a proper search and they have to “help” you by guessing your real intent. Statistically, this isn’t so unreasonable. Most people have no idea how to construct a search string. They can’t spell. Search engines have dumbed themselves down to the level of these people. This is great if you can’t remember the spelling of a name and you’re looking for popular articles, but it’s murder when you’re trying to get an answer to a difficult query.
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