My writing work goes to several countries. Just in the past couple of days I’ve written for American, English, and Australian customers. Keeping the customer happy requires writing in the kind of English they want. You can’t always assume it from the country they’re in; I have a regular customer in the UK that wants American English.

Spelling

Spelling is the easiest part to adjust. Britain tends to use “-ise” where Americans use “-ize,” “-our” where we use “-or,” and “-re” where we use “-er.” Australia and New Zealand generally follow Britain. Canada does sometimes, but not always.
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